• << Back to Articles for Artists

Why Should People Buy and Own Art?

Selling art can be just as hard if not harder than making art. This sentiment has been and will continue to be echoed by fine artists everywhere for as long as artists make art. The instant a work of art is finished and ready to leave an artist's studio, that artist is now confronted with the seemingly insurmountable task of having to convince someone somewhere that not only is the art worth experiencing, enjoying and appreciating, but also that it is capable of providing a lifetime of gratification and enjoyment, and what's even more daunting, that it's worth buying and owning. So in the interest of maximizing the chances of you selling your art and of encouraging more people everywhere to own more art, especially yours, please feel free to incorporate any or all of the following helpful hints about why art is worth owning into as many of your sales presentations as necessary:

* Art is a powerful form of expression not only for the artists who create it, but also for those who own it. Art allows people to express their individuality and to represent their beliefs, feelings, hopes, convictions and philosophies in socially (and visually) acceptable and redeeming ways.

* Art encourages people to ask questions, introspect, think about new ideas, experience fresh new perspectives and most importantly, it encourages us to take brief moments out of our busy lives to reflect on more than just the mundanities of our daily existences.

* Art improves our quality of life. All you have to do is think about the difference between a room with bare walls and one with walls full of art.

* Art inspires us to think about and even visualize how life might one day be better than it is now.

* Art stimulates conversation, dialogue and interchange even between total strangers who might never otherwise say a single word to each other. It gives people permission to share thoughts, feelings, ideas and impressions that they might not ordinarily share.

* Children are fascinated by art. Art prompts children to ask questions and encourages them to fantasize, imagine, explore and expand their perceptions of reality, and to dream of unlimited possibilities. Art teaches children how to be creative and have fun with life and gives them permission to do so as well.

* Art personalizes and humanizes the places where we live and work. Art revives lifeless interiors-- homes as well as businesses-- and transforms them into unique, beautiful and engaging environments.

* Most artists live very modest lifestyles because to them, making art and making the world a more beautiful place is more important than making money.

* For those so inclined, art can be used to signify wealth, success or power and can even be used to intimidate. For example, imagine a CEO's office appointed with a big bold, vibrant, dynamic painting hanging on the wall directly behind their desk, and two imposing larger-than-life sculptures strategically placed around the office. Anyone who sits and meets with this individual must also contend with their art.

* An original work of art is not only visually appealing, but it also radiates the personality, abilities, creativity, insight, inspiration, technical mastery, attitudes, and at its best, the brilliance and genius of the artist who created it. People who own art are not only able to experience, but also be inspired and uplifted by these qualities on an ongoing basis.

* An original work of art reflects, enhances and sometimes even magnifies the personality of the individual who owns it.

* Original works art have a certain energies about them that reproductions and mass-produced decorative items simply don't have. You know just by looking at it that another human being made it, and not a machine.

* An impressive or extensive personal art collection can be likened in microcosm to that of a great museum, and certainly increases the esteem of the owner among his or her peers. In fact, many of the great personal art collections either end up in museums or become museums in and of themselves.

* Art makes people proud to live and recreate where they do. They point to their museums, public artworks, galleries, non-profits and cultural institutions with pride.

* Art makes people proud to work where they do. They point to their corporate or workplace art collections with pride. Seeing original art in the halls, lobbies and offices of their corporate headquarters has unconditionally positive, productive, inspirational and uplifting effects.

* Owning original art has unequivocally positive effects for those who own it. Simply put, it makes life more livable.

* For business people who like to make profits, either directly or indirectly, know that many people decide where to spend their time (and money) based on the art that businesses have on display. For example, commercial spaces such as restaurants, hotels and meeting places often attract people because of their impressive art and interior decor.

* Art is environmentally friendly, energy efficient and easy to maintain. It does not increase global warming, use fossil fuels or need to be serviced on a regular basis, and it's certainly not just another expendable commodity destined for the landfill once it outlives its usefulness. Art never outlives its usefulness. In fact, it only gets better with time.

* Across the country and around the world, artists move into troubled or blighted neighborhoods or parts of cities that have fallen on hard times and revitalize them with their artistry. Property values increase, new businesses move in and the overall quality of life in those areas improves immeasurably. Sooner or later, the public at large discovers these wondrous transformations, and in some cases people actually travel great distances to visit these creative oases. In other words, buying art and supporting artists serves far higher purposes than simply decorating your walls. Your ongoing support provides artists with the means to continue improving the quality of life for us all.

***

That's right artists. Owning original art has numerous benefits. Perhaps it's not quite so hard to sell your art after all.